We manage the end-to-end process of podcast creation.
From developing a robust strategy that cuts through the noise and achieves business outcomes, to managing the creative execution and show production. We are meticulous at what we do and work to consistently deliver results.
PRE PRODUCTION
This second phase in the process is all about talent.
What guests are we bringing on? Who will host the show? We manage the end-to-end guest and Host selection, outreach and booking process.
From the biggest influencers on the planet to leading industry Executives, our global network of talent and outreach capability is unmatched. Whether your podcast is aimed at B2B or B2C target audiences, when it comes to finding the right personalities and people to align your brand with, we’ve got you covered.
POST PRODUCTION
Our expert team of audio engineers, sound designers, video editors and animators work their magic when it comes to the editing and creative development of your show.
We turn your recordings into branded media assets that are second to none and provide you with all campaign collateral used to best promote your show.
We work to ensure that all of your podcast branding is seamlessly integrated with your existing brand and media strategy.
PROMOTION & REPORTING
Armed with our recommended owned, earned and paid media strategy, your team will be well supported in the execution of your podcast promotion.
As creative partners, we provide you with key media assets inclusive of podcast video clips, artwork and audio GIFs, so that you can easily promote the show and execute on your media strategy.
Post-launch, we provide you with an extensive launch report and direct access to the backend podcast analytics portal so that you can view your performance at any time. Thereafter, we provide you with comprehensive monthly reporting and together, we review the data and make incremental improvements to ensure your podcast continues to achieve and exceed desired results.
STRATEGY
Before it’s time to get behind the mic, we spend the first four weeks developing your strategy — or, as we like to call it, your Podcast Blueprint.
This is the end-to-end strategy plan for your podcast and outlines the entire project execution inclusive of creative show development, production timelines, talent list, episode themes, project success metrics and amplification strategy.
From the granular the nitty gritty, we cover it all and set you up for success.
PRODUCTION
It is time to get behind the mic and push play.
Whether you’re recording in-studio or online, our monthly production days will be the most anticipated days on your calendar.
With studio partners and production crew spanning major global cities from New York to Sydney to LA to Melbourne, wherever you and your guests are based, we’ve got you covered. When recording online, we’ll send out microphone kits to ensure the highest quality recording is captured.
DISTRIBUTION & LAUNCH
It is time for the world to listen.
We craft your podcast launch strategy and ensure episodes are live on each and every podcast directory including Spotify, Apple Podcasts and YouTube. Whether you’re releasing a weekly or fortnightly series, our team of Project Managers work meticulously to ensure that each and every creative asset is developed and released on time, according to campaign schedule.
FACT: PODCASTING IS IN OUR DNA.
TESTIMONIALS
The team at The Peers Project made podcasting so simple and totally stress free. Everything was seamlessly organised and it was a pleasure to work with such friendly, proactive and insightful people that are genuinely eager to make your podcast a huge success.
Briony Kennedy
Founder & CEO, Adorn Cosmetics
Our podcast hit #1 on the iTunes charts in Australia in our category within the first week of launching and the organisation was thrilled with the success. We received tremendous feedback from both the industry and the public about the podcast, and I believe that it has spurred changes that have improved the industry at large. This was meaningful and impactful work, and I truly don’t believe we would’ve had the same results and success working with anyone else.
Creative & Content Director, Australian Government body
The Peers Project team brought our concept to life achieving great results for our branded podcast. They showcased exceptional professionalism and skill in project management that meant we were able to deliver with excellence and delight our audience.
Bendigo Bank Team
The team at The Peers Project were a pleasure to work with. Michelle works incredibly hard to go above and beyond to cater to any requests or questions we had throughout the entire process of creating a podcast. Thank you for making our first-ever podcast series a success.
Felicity Allen
PR & Partnerships Manager, Forever New
Michelle and The Peers Project team are fantastic. Professional with a wealth of resources and knowledge within the industry. Everyone has remarked on how on-brand everything is, which is no small feat here at MBHQ.
Sara Herbert
Creative Lead, Modibodi
The Peers Project were amazing. It was invaluable to engage experts who could take all of the complex and technical needs of the podcast off our hands so seamlessly. We definitely couldn’t have done it without them.
Emma Woodward
National Marketing and Events Manager, Little Dreamers Australia